Apple
The Artist 360 Admin plays a role, for Apple Music teams who handle artist profiles and content. The recent revamp of this tool focused on enhancing efficiency, and user experience and providing teams with data insights. Notable accomplishments, from the redesign project include cutting search times by 25% lowering costs by 27% and reducing clicks within the platform by 40%.
The Challenge:
Usability Issues: The Artist 360 Admin interface was difficult to use causing frustration, among users and slowing down work processes.
Data Accessibility: Important details about artists were spread out in sections posing a challenge for teams to get a picture.
Feature Gaps: Inadequate search options and limited visibility, into artist actions made it hard to make decisions.
Our users:
Artist Managers are, in charge of managing artist's profiles coordinating their releases and ensuring visibility, for the artists.
Label Representatives focus on managing artist rosters tracking their performance and working closely with Apple Music teams.
Marketing Teams use artist data to plan campaigns and engage with audiences strategically.
Solution:
We revamped the structure of information to make it easier to navigate and highlight details.
Global Artist Search tool provides a search function, with filters and sorting options for effortless artist exploration and access to information like location, timezone and history.
The Unified Artist Dashboard merges statistics, performance data and activity timelines into a hub for quick insights, at a glance.
Additionally we established a design language and component repository through our Design System Implementation to maintain consistency and scalability throughout the platform.
Result:
Tangible Enhancements:
Search time reduced by 25%.
Total operations cost decreased by 27%.
Click rate, on Artist 360 Admin dropped by 40%.
User Perception: Surveys revealed an uptick in satisfaction, productivity and trust in the platform.
Business Outcome: The revamp facilitated artist integration, enhanced teamwork and data informed choices, at Apple Music.
Here are the next steps and lessons we've learned:
We will keep refining the GAS feature by integrating search algorithms and machine learning to achieve accurate results.
We're also looking into ways to enhance data visualization in the artist dashboard to showcase insights and trends.
Continuously conducting user research to uncover challenges and determine which improvements should take priority in iterations.